In the past, one would open a phone book when they needed a lawyer nowadays we just do a search online. It is critical for clients to be able to find a lawyer with ease. As a law firm, you need more than just a website to maintain a strong web presence. A dormant website with little or no traffic will not be of any benefit to your legal practice. According to Manhattan legal marketing, actively promoting your legal practice firm online will increase traffic and more clients.
How will your Law firm get noticed online?
Build a reputable brand
The bio pages of most law firm websites are attracting the highest amount of traffic. Clients are more interested in the lawyer and not the firm. Therefore every law firm must have individual lawyers with great personal online brands. Each lawyer must have full details of work history and their LinkedIn Profiles along with a professional photo.
Generate Valuable Content
Draw potential clients to your site by providing useful and valuable content that is informative and interesting. This will set your firm apart from the competition as the most qualified and experienced legal experts.
Use Social Media
Ensure that you have active accounts on all the major social media platforms such as Facebook, Twitter, LinkedIn, Google+ etc. Have your lawyers engage actively with potential clients on social media. Your law firm must have an official LinkedIn page with professional logo, banner, and complete profile. All your lawyers must follow the company page and it must be updated regularly.
Have an official Twitter Page, follow lawyers, clients, and other renowned opinion makers. Engage with clients on your official Facebook page, share links to informative content on your website. Create a Google+ profile and promote your firm by sharing content and joining relevant communities.
Send your contacts regular newsletters with valuable information and direct them to your blog to drive traffic to your website.
Use Google AdWords and Facebook Ads so that your law firm will be indexed in Google and reach out to clients on Facebook.
Your lawyers can create a series of amazing video content on specific interesting topics within their areas of specialization and post them sites such as YouTube. The videos can provide useful tips on how lawyers can help in certain situations connecting deeper with the clients.
Converting leads into clients
It is not enough to simply drive traffic to your site, you need to be able to convert those leads into paying clients. Optimize your site by having a clear call to action on every page, have the option for Live Chat and make sure your website is mobile-friendly.
Get your law firm listed in the local directories, take part in local events such as fundraisers, sports, festivals and share the images on social media and link back your website. Your online reputation is critical to the success of your law firm, make use of the available monitoring tools to know what people are saying about your brand. Sign up for Google Analytics to measure the success of your online marketing strategies.